How Wicked West Nails Stopped Taking Towels Home and Started Scaling

See how Wicked West Nails in Salt Lake City eliminated daily towel washing, saved hours each week, and scaled their business with Foam commercial laundry pickup and delivery.

By Foam Team Category: Commercial
# How Wicked West Nails Stopped Taking Towels Home and Started Scaling Running a nail salon means juggling a hundred details before your first client walks through the door. Clean towels. Sanitized stations. Tools prepped. Schedule confirmed. For Wicked West Nails in Salt Lake City, one of those daily tasks was eating up time that could be spent on what actually matters: the clients. "The challenge was what portion of my valued time would I have to give up to get the towels washed," explains Alia, the owner. "I had to end up taking the towels home to wash everyday and it just wasn't time efficient." That's when Foam came in. ## The Problem: Towels Were Taking Over Every salon owner knows the towel situation. Fresh, clean towels are non-negotiable for client care. But washing them in-house means either running loads between appointments, staying late after close, or doing what Wicked West was doing: taking bags of dirty towels home every night. For a business built on precision and client experience, spending hours on laundry instead of appointments wasn't sustainable. And it wasn't just about time. It was about the mental load of having one more thing to manage before the day could even start. ## The Switch: Getting Started with Foam What made the difference? The process was easy. "Foam was easy to work with. They serviced us immediately, and I didn't have to fill out anything crazy online. The whole process was just easy." Getting started took almost no effort at all. "It was literally so easy. I think I just messaged Foam on Instagram and we got working together that same week." No complicated onboarding. No long contracts. Just a quick conversation and towels handled from that point forward. ## The Results: Time Saved, Stress Gone Since partnering with Foam, Wicked West Nails has seen real changes in how the business operates day to day. **Time savings:** "I have saved lots of time, and I think I would even say I have saved money. It would be cheaper for me to do them, but at what cost? I barely have time as is." **Team efficiency:** "Definitely got more efficient. Now I can pay my employees to do other things instead of washing towels." **Less stress:** "One less thing to worry about especially when preparing for appointments for our clients. We have to go through the process of having our tools and workstation ready for each appointment, and now I don't have to worry about having towels stocked or ready for clients, which has been a huge stress reliever." ## What the Team Says It's not just Alia who's noticed the difference. "All of my girls and even my clients that have signed up for Foam have said that the team makes it really easy and simple. The process is so easy and you pay for exactly what you get." ## Growing with Foam As business picked up, so did the laundry needs. Wicked West Nails started with once-a-week service and is now moving to twice weekly. "We are using it once a week and are changing to twice a week because our business has increased dramatically and everybody is needing more towels." That's the beauty of working with a laundry partner that scales with you. No new equipment to buy. No extra staff to train. Just more pickups. ## The Value Equation When it comes to whether Foam is worth the investment, the answer is clear. "I think it's a no-brainer. For business expenses, it is beyond affordable to continue operating. Especially for our business where we create a home for other businesses. Foam has made it very affordable for me, and I already have really small margins and I can still afford it." ## Would Alia Recommend Foam? "Yes, I already recommend Foam all the time. I especially recommend to all who have very limited valuable time and need support in that way. It's a great time saver because it's super efficient. The price point is perfect, the service is really quick and efficient, the team is very communicative, and easy to work with."
"Literally 10/10, Foam is amazing. The team is personable, way attentive, consistent quality, great at communication, and always flexible."
- Alia, Owner of Wicked West Nails, Salt Lake City
## Is Your Salon Still Washing Towels In-House? If you're spending hours every week on laundry, taking towels home, or paying staff to run loads instead of serving clients, there's a better way. Foam provides commercial laundry pickup and delivery for salons, spas, and beauty businesses across Salt Lake City. Fresh towels, fast turnaround, and pricing that works for businesses with tight margins. See how other Salt Lake City businesses are saving time with Foam: - [How Dapper Pros Mobile Auto Detailing Keeps Cars Shining with Foam](/posts/how-dapper-pros-mobile-auto-detailing-keeps-cars-shining-with-foam) - [How Camber Apartments Revived Their Luxury Rooftop Pool Experience with Foam](/posts/camber-apartments-luxury-rooftop-pool-experience-foam-cushion-restoration) - [Top 5 Industries in Salt Lake City That Shouldn't Be Doing Their Own Laundry](/posts/top-5-salt-lake-city-industries-wasting-money-diy-laundry) Ready to stop taking towels home? Get started at [commercial.foamlaundry.co](https://commercial.foamlaundry.co)

Frequently Asked Questions

Do salons and nail spas really need commercial laundry service?

Yes, salons go through dozens of towels daily. Washing in-house takes staff time away from clients, and many salon owners end up taking towels home every night. Commercial laundry services like Foam handle pickup, washing, and delivery so salons can focus on their business, not laundry.

How much does commercial laundry cost for a nail salon?

Commercial laundry pricing varies by volume, but Foam offers affordable rates designed for small businesses with tight margins. Most salons find that outsourcing laundry costs less than the staff time spent washing in-house, plus they eliminate equipment and utility costs.

How often should a salon use laundry pickup service?

Most salons start with once-weekly pickup and scale up as needed. Busy salons often move to twice-weekly service. With Foam, you can easily adjust your pickup frequency as your business grows without any long-term contracts or equipment investments.

Is it hard to switch from in-house laundry to a pickup service?

Not at all. Wicked West Nails reached out on Instagram and started working with Foam the same week. There is no complicated onboarding, no contracts to negotiate, and no special equipment needed. You just schedule pickups and Foam handles the rest.

Can laundry service actually help a salon grow?

Yes. When staff time is freed from laundry duties, they can focus on serving more clients or improving the customer experience. Wicked West Nails was able to scale from one weekly pickup to two as their business grew, without adding any laundry infrastructure.

What types of linens does Foam handle for salons?

Foam handles towels, robes, capes, and other linens commonly used in salons, spas, and beauty businesses. All items are washed with allergen-free detergents and professionally folded for easy restocking when delivered back to your business.